INDUSTRIES
Experience shaped by the industries I have worked in, built for, and advised across.
My perspective has been shaped by working inside businesses, building ventures of my own, and advising across different markets and business environments.
Areas include:
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Travel & tourism
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Adventure tourism
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Hospitality & luxury hospitality
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Travel operations
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Customer experience & experience design
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International travellers
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Travel trends & destination positioning
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Sustainable & community-oriented tourism
Travel & Hospitality
Global travel, tourism, adventure tourism and hospitality, with experience spanning operations, international travellers, customer experience and destination positioning.
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Technology & B2B SaaS
Enterprise software and SaaS experience spanning product positioning, go-to-market, enterprise buyers, quality and manufacturing technology, and technology adoption.
Areas include:
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Enterprise software
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B2B SaaS
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HealthTech, Quality & manufacturing technology
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Product positioning
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Go-to-market strategy
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Enterprise buyers
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Technology adoption
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Emerging technology & AI
Areas include:
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Consumer businesses
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D2C & digital commerce
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Brand & positioning
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Customer acquisition
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Growth & retention
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CRM & lifecycle
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Customer experience
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Demand generation
Consumer & D2C
Experience across consumer-facing businesses where growth depends on understanding customers, building demand, creating compelling propositions and delivering experiences that translate into loyalty.
Entrepreneurship
I have built businesses myself, not only advised them. That experience brings a practical understanding of the questions founders face from idea to market to sustenance.
Areas include:
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New venture development
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Business models
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Products & propositions
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Customer understanding
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Market opportunities
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Positioning & differentiation
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Demand creation
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Brand & experience
Have a business question in one of these spaces?
Let’s look at the decision from the right angles.
Whether you are navigating growth, entering a new market, evaluating a technology opportunity, refining a proposition, or working through a more complex business challenge, my advisory begins with understanding the question behind the question.
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​I bring the perspectives needed to understand the situation clearly and determine what matters.
