LIPIKA SHARMA
Strategic Growth Advisor
I work with leaders who are navigating important decisions across business, growth, markets, customers, technology and strategy.
My career has taken me across very different environments, from global travel and hospitality to healthtech, enterprise technology and B2B SaaS, and into building businesses of my own.
That breadth has shaped the way I think.
I don't look at a business problem through one functional lens.
I look for the relationships between the market, the customer, the product, the business model, the experience, the technology and the people making it happen.
I am interested in the question underneath the question.
What is actually happening?
Why is it happening?
What are we not seeing?
What opportunity exists here?
What decision would create the greatest value?
THE QUESTION
When the answer isn't obvious, perspective matters.
Should we enter this market?
Where is the industry heading?
Is this the right growth opportunity?
How should we position this product?
What do our customers actually need?
Should we adopt this new technology?
Where can AI create meaningful business value?
What are we missing?
Important decisions rarely come with complete information.
They require someone who can look at the problem from different angles, connect the dots and bring experienced judgment to the room.
That is what I do.
HOW I THINK
Understand the problem.
See what others may be missing.
Make complexity clear.
Determine what matters.
Decide what to do next.
My career has taken me across businesses, industries and disciplines—from global travel and hospitality to healthtech, enterprise technology, B2B SaaS and businesses I have built myself.
The common thread has never been a particular function.
It has been the way I approach problems.
I am naturally curious about how businesses work, why markets behave the way they do, what customers need, where opportunities are emerging and what could be done differently.
That perspective is what I bring to every advisory conversation.
A Career Built Across Perspectives
My professional experience spans:
Business & Growth
Markets & Customers
Product & Technology
Strategic growth, business improvement, positioning, go-to-market, integrated marketing strategy and growth opportunities.
Market intelligence, customer understanding, customer experience and industry trends.
Enterprise technology, SaaS, product positioning, emerging technology and AI adoption.
Travel & Hospitality
Travel operations, tourism, adventure tourism, hospitality, luxury hospitality and experience design.
Brand, Marketing & Communications
Brand positioning, marketing plans, communications, PR, reputation and thought leadership.
Entrepreneurship
Building businesses, developing products, understanding customers and creating new propositions.
WHEN YOU NEED AN EXPERIENCED PERSPECTIVE
Bring me into the room.
I work with leaders and organisations at moments where an experienced outside perspective can add clarity.
This can be a focused strategic conversation, an expert consultation, a short-term advisory project, an industry research engagement or a longer strategic assignment.
The format depends on the question.
The objective is the same: better thinking and better decisions.